Chubb, at midday, in the Village

For a partner, the question is rarely whether an event looks good. It is whether the event can be used.

Chubb, official insurance partner and a natural fit for a weekend built around rare and valuable motorcars, brought its Ticino-based brokers to Lugano for a midday aperitivo and had the Lugano Elegance Village to themselves.

It is worth being plain about why this works. The Village is not a hospitality tent at the edge of a field. It sits inside the event, surrounded by the cars, in the middle of the city. Bringing a professional network into that setting does something a conference room cannot: it puts a business relationship in a place people actually want to be, and gives them something to talk about that is not business.

Chubb activated across all three days, present from the tour to the concours, and took part as drivers rather than only as sponsors, joining the tour in a car provided by Scuderia Classiche.